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What Is Radio Advertising Like in Los Angeles?
Los Angeles is one of the most diverse advertising markets in the country. Successful radio advertising here requires more than reach — it requires access to real, multicultural audiences who trust the stations they listen to every day. Meruelo Media helps advertisers connect with English- and Spanish-speaking audiences across Southern California through trusted local radio stations and integrated digital channels.
How Radio Advertising Works in the Los Angeles Market
Radio advertising campaigns are built around three core elements: audience, station selection, and timing. Advertisers select stations that align with their target customers, determine when ads should air, and establish campaign goals such as awareness, traffic, or response.
Meruelo Media collaborates with advertisers to plan campaigns across stations such as Power 106, KDAY, KLOS, and Cali 93.9, enabling brands to target specific audiences in Los Angeles and Southern California.
Why Los Angeles Requires a Multicultural Advertising Approach
Los Angeles is home to one of the largest multicultural and Latino populations in the United States. Many households consume media in both English and Spanish, and culture plays a major role in advertising messages.
As an L.A.-based, minority-owned company, Meruelo Media is uniquely positioned to support this approach. We offer access to both English-language and Spanish-language radio audiences within a single media group. Advertisers can reach multiple cultural segments without managing multiple partners or fragmented campaigns.
Meruelo Media Audience Reach & Market Influence
Meruelo Media delivers meaningful scale across Los Angeles and Southern California, combining on-air reach, digital distribution, and social presence to help advertisers connect with audiences at multiple touchpoints.
On-Air Reach Across Southern California
Meruelo Media reaches more than 3M+ listeners on air across Southern California. These listeners tune in regularly to stations that reflect their culture, music preferences, and daily routines. For advertisers, this means access to consistent exposure in one of the most competitive markets in the country.
Digital & Social Audience Reach
In addition to on-air programming, Meruelo Media extends advertiser reach through digital platforms and social channels, delivering more than 3.6M+ in national digital reach. Across platforms, Meruelo Media maintains a strong social presence, including:
- 2.2M+ YouTube subscribers
- 850K+ Facebook fans
- 1.2M+ Instagram followers
- 750K+ TikTok followers
This allows advertisers to reinforce on-air messaging through digital and social touchpoints.
Audience Spending Power & Market Impact
Meruelo Media audiences represent over $48B+ in annual retail spending power. These are consumers who actively participate in the local economy — making purchasing decisions across automotive, retail, healthcare, entertainment, dining, and professional services. Advertising with Meruelo Media connects brands to audiences with both attention and buying power.
Power 106 Advertising Audience Overview
Power 106 reaches listeners who are connected to contemporary culture, music, and trends. The station attracts a diverse, engaged audience that values authenticity and influence, making it a strong platform for brands looking to stay culturally relevant in Los Angeles.
KDAY Advertising Audience Overview
KDAY connects advertisers with loyal listeners who grew up with classic hip-hop and continue to engage with the culture today. Its audience spans multiple age groups and values familiarity, credibility, and community connection.
KLOS Advertising Audience Overview
KLOS reaches rock listeners across Southern California who have long-standing loyalty to the station. Advertisers use KLOS to connect with audiences who value consistency, heritage brands, and trusted voices.
CALI 93.9 Advertising Audience Overview
CALI 93.9 is a leading Spanish-language music station in Los Angeles, serving Spanish-speaking audiences with culturally relevant programming. Advertisers use CALI 93.9 to connect authentically with Hispanic consumers through messaging that resonates in language and culture.
Radio Advertising Costs in Los Angeles
Radio advertising costs in Los Angeles vary based on several factors, including station selection, time of day, campaign length, and overall reach. Because Los Angeles is a large and competitive market, pricing is typically influenced by audience demand and scheduling priorities. Meruelo Media offers flexible options that allow advertisers to align their budget with their goals, whether they are launching a short-term campaign or building a sustained presence across multiple stations.
What Influences Radio Advertising Pricing in LA
Radio advertising pricing is influenced by factors such as:
- The station or stations selected
- Time slots (including drive-time vs. off-peak hours)
- Campaign duration and frequency
- Audience size and targeting goals
Meruelo Media collaborates with advertisers to recommend placements that strike a balance between cost, reach, and impact.
Flexible Options for Different Business Sizes
Meruelo Media supports a diverse range of advertisers, including mid-sized regional businesses, national brands, and agencies. Campaigns can be structured to meet different budget levels while still delivering meaningful reach and consistency within the Los Angeles market.